An example of one of the thought leadership articles I tackled as Editor-and-Chief and Chief Content Strategist of Milwaukee Tool's SaaS connectivity blog.
Piece harnessed keyword/topic research to structure content with keyword matching in mind while contextualizing our product, Milwaukee Tool's ONE-KEY connectivity (inventory and tool/equipment tracking app), resulting in primary placement in SERPs for desired keywords/phrases (see below).
An example of one of the thought leadership articles I tackled as Editor-and-Chief and Chief Content Strategist of Milwaukee Tool's SaaS connectivity blog.
An example of one of the thought leadership articles I tackled as Editor-and-Chief and Chief Content Strategist of Milwaukee Tool's SaaS connectivity blog. This particular piece highlights some pretty killer applications of Machine Learning (ML) algorithms for power tool safety.
Examples highlighted in the article include:
Anti-kickback control on next-gen M18 FUEL Drill/Drivers, Hammer Drills, etc.
"Cut Brake" feature on next-gen M18 FUEL Sawzall that, when enabled in Milwaukee Tool's connectivity app ONE-KEY, will shut the tool off as it nears the end of a cut, preventing damage to materials and injury to the user.
Keyword/topic research and blog execution/structure resulted in successful featured snippet placements in SERPs (see below) on related keywords/phrases.
This particular project and its success showcases how structuring content for keyword intent is so important, evidenced by the fact featured snippets (which provide proper attribution to 3rd-party resources) favor our blog, which expounds on this topic in greater detail, incorporating LSI keyphrases/topic sections, whereas competitor content is much thinner.
Piece highlights our architecture, engineering, and construction (AEC) topic cluster; and, as highly competitive topic, keyword/topic research prioritized focusing on a longer-tail query, "Are container homes cheaper" and highly focused content structure on keyword intent matching, resulting in prominent placement in SERPs, including featured snippet on desired long-tail keyword (see below).
An example of one of the thought leadership articles I tackled as Editor-and-Chief and Chief Content Strategist of Milwaukee Tool's SaaS connectivity blog.
Article highlighted construction safety and Personal Protective Equipment (PPE), drawing on keyword and topic research that resulted in prominent placement in SERPs and featured snippets for relevant keywords/phrases (see below).
An example of one of the thought leadership articles I tackled as Editor-and-Chief and Chief Content Strategist of Milwaukee Tool's SaaS connectivity blog.
Keyword research/topic research balanced prioritizing keyword intent and contextualizing product offerings:
Milwaukee Tool's connectivity app, ONE-KEY, which is free-to-use and offers a digital inventory and equipment tracking functionality.
Our next-gen Bluetooth Tracking Tag.
Project resulted in prominent placement in SERPs including featured snippet (see below) for relevant keywords/phrases.
Client: Chicago Property Finders. Assignment: Organic SEO.
This blog represents part of an organic SEO blogging campaign, which included keyword research and optimization. We determined "Chicago luxury apartment service" as the keyword/phrase for which we wanted to target and rank our client.
I researched and wrote all content, including blog content and pre-launch SEO; the optimized blog was then indexed on Google. 3 months later, the blog still ranked as #1 for this keyword.
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